Our Story

Built by a Business Owner, for Business Owners

AESTIMO exists because managing finances shouldn't require five different apps, three spreadsheets, and a prayer.

The Origin Story

As the owner of several small businesses, I found myself drowning in a sea of disconnected financial tools. One app for personal budgeting. Another for business accounting. A spreadsheet for investments. A calendar for bill reminders. A folder full of receipts I'd never organize.

Every month, I'd spend hours duct-taping these systems together just to get a clear picture of my financial health — both personal and across my businesses. I kept thinking: "There has to be a better way."

So I built AESTIMO for myself. A single platform where I could see my personal net worth, track P&L across all my businesses, manage bills and subscriptions, scan receipts, and monitor investments — all in one place.

Then something unexpected happened. Friends and fellow business owners saw what I was using and asked, "Can I get access to that?" That's when I realized this wasn't just my problem. Millions of small business owners and freelancers are stuck duct-taping the same fragmented tools together.

AESTIMO was born to solve that problem for everyone.

Jeff Karelius

Founder & Creator

"I was tired of paying for five different apps that each did one thing. I needed one tool that understood both my personal finances and my businesses. When I couldn't find it, I built it."

The Problem We Solve

  • No more switching between 3-5 finance apps
  • Personal + business finances in one view
  • Fraction of the cost of enterprise tools
  • Users shape the product roadmap

What Makes AESTIMO Different

We're not just another finance app. We're the only platform that combines personal and business finance management with a community-driven development model.

Built by Users, for Users

AESTIMO was born from real frustration with fragmented finance tools. Every feature exists because someone needed it — starting with our founder.

Community-Driven Development

We're the only finance platform where users directly shape the product. Submit feature requests, vote on priorities, and watch your ideas become reality through our public roadmap.

Privacy & Security First

Your financial data is yours. We use bank-level encryption, never sell your data, and give you full export control over everything you store in AESTIMO.

All-in-One by Design

No more switching between apps for personal budgets, business P&L, investments, and bills. AESTIMO unifies everything in one clean dashboard.

Community-Driven

You Help Build AESTIMO

We're the only finance software where users directly influence what gets built next. Submit feature requests, report bugs, upvote ideas from other users, and track progress on our public roadmap.

This isn't a suggestion box that goes nowhere. Every feature request is reviewed, prioritized by community votes, and tracked from "Planned" to "In Progress" to "Completed" — all visible to you.

Submit feature requests and bug reports
Vote on what gets built next
Track progress on the public roadmap

How It Works

1

Submit Your Idea

Describe the feature you need or the bug you found

2

Community Votes

Other users upvote ideas they want to see built

3

We Build It

Top-voted features move to development

4

You Get Notified

See your feature go live in the changelog

Our Journey

From personal frustration to a platform serving business owners everywhere.

2025

AESTIMO concept born from founder's frustration with managing finances across 5+ tools

2025

First version launched with personal and business finance tracking

2026

AI-powered receipt scanning, tax prep tools, and subscription management added

2026

Community feedback system launched — users can now shape the product roadmap

What Our Users Say

Real feedback from business owners and freelancers using AESTIMO.

I used to juggle three different apps for my freelance business — one for invoicing, one for personal budgets, and a spreadsheet for investments. AESTIMO replaced all of them. The P&L reports alone saved me hours during tax season.

Sarah K.

Freelance Designer

As a small business owner with two LLCs, I needed something that could handle both businesses plus my personal finances. AESTIMO's multi-business dashboard is exactly what I was looking for.

Marcus T.

Restaurant Owner

The receipt scanner is shockingly accurate. I just snap a photo and it fills in everything — merchant, amount, category. It's saved me from the shoebox-of-receipts nightmare.

Priya R.

Consultant

What sold me was the bill reminder feature. I used to miss payments all the time. Now I export all my bills to Google Calendar and get alerts before anything is due. Haven't missed a payment in months.

Elena M.

Marketing Manager

Ready to Simplify Your Finances?

Join business owners and freelancers who stopped duct-taping their finances together. Start your free 7-day trial today.